Date/Time Formats and UNIX Timestamps
Due to the different time and date formats used in PHP and mySQL, the following clarifications are helpful:
NOW() returns date formated like 'YYYY-MM-DD HH:MM:SS' or 19971215235026 depending on whether it is interpretted as string or numeric format.
UNIX_TIMESTAMP() will accept, as argument, a DATE string, a DATETIME string, a TIMESTAMP, or a number in the format YYMMDD or YYYYMMDD in local time.
FROM_UNIXTIME() returns the UNIX format timestamp argument as a value in 'YYYY-MM-DD HH:MM:SS' or YYYYMMDDHHMMSS format.
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